Halstead takes on the task of marketing Windows on 123

You might remember reading about Windows on 123 last year. The struggling development has had a difficult time trying to lure buyers into the 26-unit unit that is nestled on 123rd Street, on a residential block. The developers even went as far as to offer a free Smart Car to buyers who purchased a parking space. It was enough of an incentive to interest potential buyer, Rue McClanahan before she passed away earlier this year. Sound familiar now?

After more than a year on the market, Windows on 123 has only sold a meager 9 out of 26 units. In addition, they are still giving away the Smart Cars and have reduced the prices of the units – yet again.

Note how they have already started using Marcus Samuelsson‘s Red Rooster as a lure, even though it has not yet opened. Read more below and view a few photos we took last year.

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Windows on 123 (www.windowson123.com), a 26-unit residential building located at 117 West 123 Street near Lenox Avenue, was developed by R&B Development, the same developers behind the recently launched boutique hotel, The Gotham Hotel. The development has successfully closed 9 units and the remaining homes are available for immediate occupancy. As an incentive, any buyer who purchases one of the small parking spaces, available for $65,000, will receive a free eco-friendly Smart Car valued from $15,000 to $20,000.

Halstead successfully represents more than 45 developments throughout the city, including PS90, The Douglass and Beacon Towers in Harlem, making it the ideal brokerage to lead the marketing program for Windows on 123. After officially taking over on September 7, Halstead worked with the developer to adjust prices to fit the current market, and as a result, the sales team has already made an additional five deals.

“With the Harlem real estate market continuing to show strength, we believe buyers will be drawn to the high quality workmanship and finishes that Windows on 123 has to offer,” said Stephen G. Kliegerman, executive director of Halstead Property Development Marketing. “The development pairs excellent prices with luxurious amenities, which will increase in value over time.”

The remaining 14 residences consist of spacious one, two and three-bedroom apartments, ranging in size from 835 to 1834 square feet and in price from $520,000 to $1.295 million, one of which is a spacious duplex with a private yard. Full-length windows complement the soundproof walls leading up to over nine-foot-tall ceilings, allowing in an abundance of natural light. Homes feature white oak floors, Bosch washers and dryers, and energy efficient heating and cooling included in the monthly common charges. The majority of homes at Windows on 123 also have generously sized private outdoor spaces and at least one balcony, and two homes boast private yards.

“Not only did we have top of the line finishes and amenities in mind when designing Windows on 123, but also the environment,” said Jeffrey Bennett or R&B Development, developer of Windows on 123. “Green features like LOW-E thermal windows, energy efficient heating and cooling included in the common charges, and state-of-the art façade insulation will offer long-term savings for buyers.”

Amenities at Windows on 123 include a 3,000 square foot common rooftop with panoramic views; a double-height lobby featuring white quartz stone floors with New St. Laurent Inlay and a Custom Metal Craft light installation; a state of the art climate-controlled gym; and a private parking garage for residents of the building who purchase spaces.

Kitchens feature Miton Cucine cabinetry, CaesarStone quartz countertops, stainless steel Viking ranges with Miele hoods, Sub-Zero refrigerators, and Bosch dishwashers. All bathrooms boast radiant floor heating, and master bathrooms also feature pure white Thassos marble from Greece, soaking tubs, and showers with Hansgrohe fixtures. Double sinks include Rohl fixtures, walnut vanities, and Siberian Mink-colored marble tops.

Windows on 123 is located in the heart of Harlem on 123rd Street, adjacent to the Mount Morris Historic District, in a neighborhood that boasts unrivaled architecture, both historic and contemporary. The development is nearby to numerous shops, cafes, boutiques and galleries, as well as Marcus Garvey Park.  Just two blocks from the 2/3 subway line, midtown is a short train ride away.  Close to many local favorites, such as Tonnie’s Minis, Sylvia’s, and Chef Marcus Samuelsson’s much anticipated Red Rooster restaurant opening this year, the neighborhood has something for everyone.

Sales for Windows on 123 will continue to operate out of the on-site sales office. For more information, floor plans or photos please visit: www.windowson123.com.

Related: The Real Deal