The Wall Street Journal reports that Target has been busy buttering up Harlem’s trendsetters in preparation for the grand opening celebration later this month in East Harlem.
According to the WSJ:
- The 10-car No. 6 train that will deposit riders on a platform linking to the store by a pedestrian bridge will be wrapped through September from stem to stern in Target’s iconic red-and-white advertising.
- A star-studded opening party on July 21 will feature a replica of the Apollo Theater stage with a performance by rapper and Harlem resident Doug E. Fresh and food supplied by renowned New York chef Marcus Samuelsson, who is opening Red Rooster nearby this fall.
Sounds like this will be the most elaborate opening of the year! We are anxiously waiting our invitation!
Update with photos: http://uptownflavor.com/2010/07/21/east-harlem-targets-red-carpet/