Target views new East Harlem store as “high investment”

Target is making its mark on uptown neighborhoods. First landing in The Bronx with two new stores, a Harlem location is close to opening before the end of summer.

“We’re not bashful about building in high-density areas,” Gregg Steinhafel, chairman, president and CEO explained to investors. “We get the sales and profit associated with more guests coming to those stores.”

Looking ahead to the next decade, Target has outlined several multi-dimensional strategies aimed at driving long-term growth. These include:

Refreshing the existing store base;

Continuing to expand current formats in suburban trade areas;

Testing smaller store formats in dense, urban markets;

Exploring future opportunities for international expansion.

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