Apollo adds text-to-vote to amateur night program

Posted on June 13, 2007 by


Following on the heels of popular “text your vote” shows like “American Idol,” the Apollo Amateur Night has decided to “modernize the way fans vote for their favorite contestant.”

Merging tradition with technology, four finalists will be selected live at theapollo2.jpg Theater through traditional audience ‘applause’ voting. Beginning immediately after the show and running through to the following Tuesday at 5 p.m., text message voting will be open to fans across the country to select their favorite from among the final four. The finalist with the fewest votes will be eliminated and the remaining three will advance to the next round.

In addition to audience members in attendance, Verizon Wireless customers with TXT Messaging-capable phones can participate by visiting the Apollo Theater’s website and viewing video clips of the most recent competition. To cast their votes family, friends and fans of contestants can simply send a text message to “Apollo” (276556) and, in the body of the message, type their selection: STAR1, STAR2, STAR3 or STAR4 and press ‘Send.’ The winners will be announced on stage the following Amateur Night and also on the website the following Thursday.

For each vote cast, Verizon Wireless customers will be charged 99 cents and a portion of the charge will go toward the restoration of the Apollo Theater. The Theater launched the first phase of its refurbishment in 2005, at an estimated cost of $25 million. To date, the Apollo renovation is America’s most expensive and advanced refurbishment of a landmark theater.

Winners of the first ‘text to vote’ competition will be announced this Wednesday, June 13th, live at the Apollo.

For more information on how you can cast your vote visit: Apollo Theater

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